As the Sports Marketing Coordinator for the Savannah Sports Council, a division of Visit Savannah, I successfully led the marketing and communication efforts for one of the South’s most vibrant sports tourism destinations.

 

Savannah, known for its romantic ambiance and family-friendly allure, prioritizes its local culinary scene, entertainment, adventurous pursuits, and rich historical experiences. As the lead marketer for sports tourism, I showcased the city’s diverse leisure activities through the lens of sports, helping to highlight premier events and sports offerings.

 

When I joined the team in 2022, I hit the ground running, literally, creating fresh and unique content that increased brand awareness and fostered stronger relationships with 

our audiences. This resulted in increased social media followers, an impressive and consistent 46.7% e-newsletter open rate, and over $40,000 in revenue through content marketing—a 60% increase compared to the year prior to joining the team.