I’m Genesis, a Florida native who’s spent my career immersed in the dynamic world of sports marketing. Now, I’m your go-to Sport Enabler and Freelance Marketing Strategist making big plays in the digital marketing arena.

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From my early days as an All-American track and field thrower to leading impactful domestic and international campaigns, I’ve always thrived on creating unforgettable moments for brands and fans. Whether it’s crafting viral-worthy content or designing sponsor activations that drive results, I bring passion, creativity, and an athlete’s drive to everything I touch. 

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I help sports brands build community, engagement, and unmatched energy. Think social media that stops the scroll, campaigns that spark real connections, and activations that leave fans saying, “You had to be there.” My superpower? Turning your brand's potential into a movement that inspires loyalty and action, one impactful experience at a time.

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My clients don’t just want content; they want impact. And that’s exactly what I deliver. I approach challenges with the same grit I brought to the throwing circle, seeing opportunities others might miss and turning them into unforgettable wins. Ready to bring your brand’s A-game? Let’s connect, collaborate, and create moments that fans and stakeholders won’t forget.

 

When I’m not building digital magic, you can find me exploring Florida’s natural beauty, powering through workouts to Motown's greatest hits, or binge-watching Real Housewives re-runs.